We've hooked up with the undisputed queen of gift wrapping, Arona Khan, to bring you 'Arona Suggests' - a monthly series of hints and tips to give your merchandising the wow factor and help drive sales.
Arona has toured the globe with her gift wrapping and merchandising expertise, providing everything from training seminars to in-store demonstrations with leading retailers. A regular media pundit, her merchandising magic has been featured everywhere from the Daily Mail and Harpers & Queen, to TV's Ready Steady Cook and the 6 O'clock Show.
Exclusive to the WBC website, Arona's monthly suggestions are designed to help you boost product margins and get those stock lines moving faster through the art of merchandising.